Privacy Policy
Last Updated: 10 March 2026 | Effective Date: 10 March 2026
Akal Digital is committed to handling personal information with care and transparency. This policy explains what data we collect when you interact with our website or services, why we collect it, how it is used, and the choices available to you. If you have any questions, we welcome you to reach out at any time.
1. Introduction and Scope
This Privacy Policy applies to Akal Digital ("we", "us", "our"), a business operating at 5 Jalan Bukit Bintang, 55100 Kuala Lumpur, Malaysia. It covers information collected through our website at akaldigital.info, enquiry forms, email correspondence, and any service engagements we enter into with clients.
Our practices are guided by the Malaysian Personal Data Protection Act 2010 (PDPA). Where clients or contacts are based in the European Union, we also give consideration to the principles of the General Data Protection Regulation (GDPR). We do not knowingly collect information from individuals under 18 years of age.
2. What Personal Data We Collect
We may collect the following categories of personal information:
Information you provide directly
- Name — so we can address you appropriately in correspondence
- Email address — our primary channel for replies and service communications
- Phone number — if you choose to include it in your enquiry
- Message content — the details you share when enquiring about a service
- Organisation name and role — where relevant to a service engagement
Information collected automatically
- Browser and device type — for technical compatibility purposes
- Pages visited and time spent — to understand which content is useful
- Referral source — to understand how visitors find our site
- Cookie data — subject to your consent preferences (see Section 6)
3. Legal Basis for Processing
We process personal data only where we have a lawful reason to do so. The basis varies depending on the context:
Contractual necessity
When you engage us for a service, processing your contact details and project information is necessary to deliver that service.
Consent
For optional communications such as service updates or resources, we rely on your freely given consent which you may withdraw at any time.
Legitimate interest
We may process data to improve our website and services, provided this does not override your individual rights and expectations.
Legal obligation
Where required by Malaysian law or a competent authority, we may be obligated to retain or disclose certain information.
4. How We Use Your Information
Personal data we hold is used for the following purposes:
- Responding to enquiries — when you contact us, we use your details to prepare and send a thoughtful response.
- Service delivery — during an engagement, we use relevant information to plan, coordinate, and deliver the agreed scope of work.
- Service-related communication — we may send updates, scheduling information, or follow-up materials directly related to a service you have engaged.
- Website improvement — anonymised analytics data helps us understand which areas of our site are working well and which could be clearer.
- Invoicing and records — where a commercial transaction occurs, we retain necessary financial records in accordance with Malaysian accounting requirements.
We do not sell your personal data to third parties. We do not use your information for unsolicited direct marketing without your prior agreement.
5. Data Retention
We retain personal data only for as long as is reasonably necessary:
| Data Type | Retention Period |
|---|---|
| Enquiry and contact records | 2 years from last interaction |
| Client engagement records | 5 years after project completion |
| Financial and invoicing records | 7 years (Malaysian statutory requirement) |
| Analytics data (anonymised) | Up to 26 months (aggregated) |
| Cookie consent records | 12 months |
When data is no longer required, it is securely deleted or anonymised. You may request earlier deletion subject to our legal obligations — see Section 8.
6. Cookies and Tracking
Our website uses cookies — small text files stored in your browser — to support essential site functions and, where you have consented, to understand website usage patterns. We do not use cookies for advertising profiling.
Essential Cookies
Required for core site functionality. Cannot be disabled.
Analytics Cookies
Help us understand how visitors use the site. Optional — requires consent.
Preference Cookies
Remember settings you have chosen. Optional — requires consent.
Marketing Cookies
Currently not used. We will seek consent before enabling these.
You can manage your cookie preferences at any time on our Cookie Policy page.
7. Third-Party Services
We use a small number of third-party tools to operate our website and deliver services. Each is selected with data handling in mind:
- Google Analytics — anonymised website usage measurement. Data is stored on Google's infrastructure under Google's privacy terms. IP anonymisation is enabled.
- Google Maps — we embed a map to help visitors find our office. When you interact with the map, Google's standard data practices apply.
- Email service providers — transactional email delivery uses industry-standard encrypted providers. Your email address is not shared beyond delivery purposes.
Our website may contain links to external sites. We are not responsible for the privacy practices of those sites and encourage you to review their policies directly.
8. Your Rights
Under the Malaysian PDPA, and where applicable the GDPR, you have the right to:
Access
Request a copy of the personal data we hold about you.
Rectification
Ask us to correct any inaccurate or incomplete information.
Erasure
Request deletion of your data, subject to legal retention requirements.
Objection
Object to processing based on legitimate interest.
Portability
Receive your data in a structured, commonly used format.
Withdraw Consent
Where processing is consent-based, withdraw at any time without affecting prior lawful processing.
To exercise any of these rights, please contact us at [email protected]. We aim to respond within 14 working days. If you are dissatisfied with our response, you may refer the matter to the Department of Personal Data Protection Malaysia (JPDP).
9. Data Security
We take reasonable technical and organisational measures to protect personal data from unauthorised access, loss, or disclosure. These include:
- HTTPS encryption for all data in transit on this website
- Access-controlled systems limiting who can view personal records internally
- A breach notification process — if a data breach occurs affecting your rights, we will notify you and JPDP within the timeframes required by law
No digital system can be entirely free of risk. We encourage you to use strong passwords for any accounts and to contact us promptly if you notice anything unusual.
10. Children's Privacy
Our services are designed for business professionals and are not directed at individuals under 18. We do not knowingly collect personal data from minors. If you believe a minor has submitted information through our site, please contact us so we can arrange deletion promptly.
11. Changes to This Policy
We may update this policy from time to time to reflect changes in our practices or applicable law. When material changes occur, we will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically. Continued use of our website after an update constitutes acknowledgement of the revised policy.
12. Contact Us
If you have any questions about this policy or how we handle your personal information, please do not hesitate to get in touch: